Younique Makeup Review: Mascara, Fiber, and Foundation
Welcome! In this post, we’ll be talking about Younique. You may have read about them, seen them online, or most likely, heard about them from a friend or colleague of yours on social media. They’re kind of a fascinating company, and everyone who has used their product seems to have strong opinions about them, and we figured it’s our turn to weigh in.
So, below, we’ll provide a Younique makeup review and discuss some of the products we’re familiar with (and note, we’re not familiar with all of them—they’ve got a LOT of products), talk a little bit about the company itself and why it’s gotten so much buzz lately, and close out with a summary review. We’ll start with…
A Quick Run-Down of Products
Here are our thoughts, boiled down:
We’re big fans of Younique Moodstruck Epic Mascara and Younique Moodstruck 3D Fiber Mascara. They’re easy-to-apply, long-lasting, and in our experience, they can add a great deal of thickness and density to lashes. We also like Younique Touch Mineral Liquid Foundation (but we think it may not be a great fit if you’ve got sensitive skin).
That said—before we jump into our reviews, we should tell you about…
What This Review Is Not
We’ve noticed that a lot of the results that come up when you look for Younique online are actually about their business structure. That’s not really what this post is about.
Younique, as a company, has a brand ambassador program where their representatives—called “Presenters”—can sell their products online. It’s kind of like the Mary Kay model, or the Avon model, where you could sign up and sell Mary Kay products or Avon products at parties you’d organize. The only difference is, where Mary Kay and Avon ladies would organize gatherings and invite friends/neighbors/family, Younique presenters sell Younique products online, mostly through their social media accounts. It’s a similar business model, but updated for the 21st century.
So, while we will talk a little bit about the company, this post is not a review of their business practices, or what it’s like to work for / be a seller for Younique, or anything like that (and if you want to learn more about that, go to your Instagram or Facebook account—chances are very strong you know someone who is selling Younique products!). This is a Younique review of makeup products, what Younique brings to the table, and what we think of their offerings.
So, let’s jump into our Younique makeup review, and if you’d like to learn more about the company, we’ve written up some info about them after the reviews.
Younique Moodstruck Epic Mascara
We’ll take a look at this first, because we know it a little bit better than the others, and Moodstruck seems to have a lot of fans.
Moodstruck does a lot of things right: it's easy to layer, and if you're in it for thicker lashes, that's a truly nice feature; it’s designed to resist clumping, so if you've got shorter lashes—or you're like most people, and hate hate hate it when mascaras clump on your lashes—that's another nice feature; and finally, Younique designed it to separate lashes, which is another great characteristic if your lashes are a little thin, and you want to have the appearance of thicker individual strands.
It's a high-end product, and that can definitely scare some people away, but in our estimation it can be worth it (although, as with everything—your experience may be different!). We have heard that it can clump a little bit on the wand, and that's definitely a drag—and it can be a little bit wasteful—but otherwise, we like Moodstruck very much.
Younique Lashes Moodstruck 3D Fiber Mascara
Some people are a little scared by fiber mascaras, and we get that: they're a fascinating, if somewhat scary, beauty tool. Instead of just coating the lash in a liquid or semi-solid liquid, they also cover it in extremely miniscule filaments of silk, nylon, rayon, or other materials. The result can be thicker, denser-looking lashes, and while regular mascara is great, fiber can sometimes provide the extra volume and intensity that regular mascaras sometimes lack. If you want better coverage—and you don't want to use extensions—fiber can be a great alternative.
So, as you would imagine, Younique Moodstruck 3D Fiber has a lot of fans. It can enhance what you've already got, but it can add to it as well, because Moodstruck Fiber requires you to apply a bunch of different layers: you first put a coat of your regular mascara on (and it usually makes sense to use the same brand of cosmetic, if you're going to double up), then you apply a transplant gel, then you apply the fiber, and then you re-apply the transplanting gel. The fiber itself is probably very strong, but we imagine that adding multiple layers of the product is the reason why it can add so much volume.
We're big fans of Moodstruck Fiber, both because it can add the appearance of thickness, but also because it's got some nice side features, as well: collagen is included in the ingredient list, to provide a little support for your lashes, and it's water-proof. It may take a little time to wash off at the end of the day, but that's probably a good thing, and usually means it won't smudge after hours of wear.
Younique Touch Liquid Foundation
In our experience, Younique's mascara and fiber mascara have a lot of support, but people are a little more split about their opinion of Younique foundation. And that makes sense—people have very strong opinions about foundations, because it can be difficult to apply and difficult to find the exaaaaaaaact shade that's going to fit with your skin. Foundation is one of those cosmetics that people either love or hate.
That said, we like Younique Touch Mineral liquid. It's not our favorite—that would be the mascara and the fiber, honestly!—but we still think it's a strong part of Younique's portfolio.
It's designed to provide continuous coverage, even out blemishes or creases, and provide a nice, even tone. It may not be a great fit if you've got sensitive skin—mineral foundations sometimes give people with sensitive skin some issues—and we're not crazy about the dropper (although that's a "personal taste" thing), but overall, we think it's a good bet.
About the Company
That wraps up our Younique makeup review! Now, let’s talk a little bit about the company.
Younique is, well, unique! It seems like they’ve come out of nowhere, and in next to no time at all, they’ve transformed themselves from a very small family company to an international brand with incredible brand recognition.
So what’s going on? Who are these people?
Younique was started by a sister-and-brother team in September 2012. Derek Maxfield (the brother) is the CEO, and Melanie Huscroft (the sister) develops, names, and brands each of the products. Instead of focusing on a single type of makeup (and we’ve seen a lot of companies do well by just focusing on lashes, or minerals products, or something like that), they decided to introduce an entire line of cosmetics—and by entire line, we mean entire: not only do they offer products for eyes, lips, and face, they offer a full range of skin care products, including cleansers, masks, moisturizers, toners, and serums, as well as a series of fragrances, and an assorted collection of package sets, that combine all their products together. That’s a lot.
Are They Well-Known?
Yes, yes they are. While they don’t really have a Twitter presence (and that makes sense, because Twitter may not be a great platform to reach new makeup wearers), they have a very strong presence just about everywhere else:
- They’ve got about 216,000 followers on Instagram;
- They’ve got more than a half-a-million followers on Facebook; and
- They’ve got over 100,000 followers on Pinterest.
Not too shabby. Our numbers are… slightly smaller than those numbers.
The real measure of their notoriety, though, is the number of presenters they have. Presenters, as we mentioned earlier, are the women and men who sell Younique’s products online. Can you guess how many presenters Younique has?
We’ll give you a minute.
It’s not 10,000. It’s higher.
It’s not 100,000. It’s even higher than that.
It’s 1,200,000 people.
You read that correctly, and we had to double check, because that number is bonkers. There are one-point-two million Younique presenters.
Are They Successful, As a Brand?
That’s also a big yes. Younique was bought by Coty, Inc., which is a mega-corporation that makes cosmetics, skin care products, fragrances, and a whole lot else. Coty owns (at the time we wrote this), 77 brands, and we’re guessing you’ve probably of some of them: Burberry, Calvin Klein, Clairol, CoverGirl, Gucci and Huge Boss, Marc Jacobs, Max Factor (which we looooooove), and, now—Younique!
Coty valued Younique at $1 billion—not bad for a fairly new company, no?
If you’re wondering how much it took to buy Younique, it was $600 million. Coty bought 60% of Younique, and that probably means that Derek and Melanie—that brother-and-sister team who started the company—did pretty well for themselves.
Love them or hate them, it looks like Younique has become a big part of the cosmetics landscape.
Wrapping Up Our Younique Review
Cosmetic companies like Younique are kind of a rare breed, and it seems like absolutely everyone has really strong thoughts about the company and their products. We like them, and while we haven’t used all of their products—and as we mentioned, they have a lot, a lot, a lot of products—what we’ve used, we’ve liked.
We hope that helps. Thank you for reading, and all the best!